It’s September and that usually means one guarantee in the tech world, Apple launch time. Once again Apple has raised the bar with the release of the iPhone 17 family, a all new phone, new Ultra Watch 3 and new AirPods Pro. In this blog we’ll look at the new range of iPhone 17’s.
Packed with innovative features, smarter performance and a bold new design, the latest iPhone is built to make everyday use smoother, faster and more enjoyable. Whether you are upgrading from an older model or simply curious about what is new, here is why the iPhone 17 family could be perfect for you.
A Brighter, Smoother Display
One of the standout features of the iPhone 17 is its advanced display. With ProMotion technology now supporting refresh rates of up to 120Hz, you can enjoy fluid scrolling, sharper visuals and an overall smoother experience.
Whether you are scrolling through social media or immersed in a fast-paced game, 120Hz refresh rate makes the display feel more responsive than ever. Including a brighter screen, Clearer text, colours are richer, and outdoor visibility is improved.
Stronger, Tougher, More Durable
Apple has introduced Ceramic Shield 2 to the iPhone 17 front display, giving it three times better scratch resistance compared to previous models.
This means fewer micro scratches, less wear over time and more peace of mind if you accidentally drop your device. It is the most durable iPhone glass yet.
Smarter Selfies with Centre Stage
Taking selfies and video calls just got more dynamic thanks to the upgraded “Centre Stage” front camera.
This intelligent feature automatically adjusts the frame to keep you in focus, even as you move around. Whether you are recording a vlog, joining a video call, or capturing group photos, Centre Stage ensures you are always perfectly framed.
All Day Power
At the heart of the iPhone 17 lies the powerful A19 chip, delivering faster performance while being more energy efficient. This means you can work, play, stream and create all day without worrying about your battery running out.
From multitasking to gaming, the A19 chip provides seamless speed and reliability – giving you more time to enjoy your phone without being tied to a charger.
Clean Up Your Photos Instantly
Say goodbye to unwanted photo distractions with the Clean Up tool powered by Apple Intelligence. This clever feature lets you remove objects, people or background clutter from your shots in seconds, leaving you with flawless images. Perfect for minor adjustments to holiday photos, group pictures or creative projects, it ensures your memories look exactly how you want them to.
Other Exciting Apple Releases
The iPhone 17 may be the main attraction, but Apple’s latest line up brings more exciting updates:
iPhone Air: The iPhone Air is not labelled as part of the iPhone 17 family but has been introduced at the same time. This new device comes with many top of the line features from newer model iPhones but has been redesigned from the ground up to make it the thinnest iPhone ever. More on this here
AirPods Pro 3: Offering best in class noise cancellation, new heart rate sensors for fitness, improved fit with more ear tip sizes, and live translation for seamless conversations.
Apple Watch Series 11: The slimmest Apple Watch yet, featuring 5G connectivity, tougher scratch resistant glass, longer battery life, and advanced health tools including hypertension alerts and detailed sleep tracking.
Apple Watch Ultra 3: The new flagship Watch – more intelligent than ever, longer battery life and brighter, easier to see displays. Plus many more features.
iOS 19 and watchOS 11: Fresh updates bringing smoother performance, battery optimisation and smarter AI driven features across devices.
Final Thoughts
The new iPhone 17’s are not just an upgrade in the series number – they are smarter, stronger and more personal devices than before. With its brighter 120Hz display, durable Ceramic Shield 2, all day battery life, it is designed to fit seamlessly into your busy world.
When combined with an Apple Watch or AirPods Pro 3, it becomes part of Apple’s most connected and powerful ecosystem yet. If you are ready for technology that truly keeps up with you, this year’s Apple line up is the perfect choice.
View the full range here